Coca-Cola

The Coca-Cola sampling campaign

A campaign “pass” by Coca-Cola had been created and distributed to participating target consumers on-site & on-premise. Participating customers consumed one can of Coca-Cola product to create public and mass media attention. Products included:

Coke Zero
Coke Light & Coke Light Lemon
Fanta Various
Vanilla Coke & Vanilla Coke Light
Qoo Various Drinks

Fanta_Lactic_OKMK_072

P1000561

P1020527

P1020540

Corporate events:
- Coca Cola Regional Conferences International
- Coca-Cola (N. America) CineAsia Awards Presentation (HK)
- Coca-Cola All-China Conference (Shanghai)
- Coca-Cola Asia Pacific Conference (Australia)

Below-the-line marketing Activities:
- Coke Zero launch
- Coke Light & Coke Light Lemon launch
- Fanta Various Launches
- Vanilla Coke & Vanilla Coke Light launch

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