SMG Portfolio

La Mer Skin Care

La Mer The "Cool & Breezy" Cocktail Reception
Glamorous celebrities and socialites with its "Cool and Breezy" theme to witness the launch of La Mer's The Hydrating Infusion

The aquatic atmosphere of the event demonstrated La Mer's special relationship with the ocean as well as the moisturizing benefit of The Hydrating Infusion

World class performance by hiogh-caliber artists including Broadway trained star Linq Yim, son of local film director - Yim Ho; up-and-coming Shanghainese artiste Li Tong; and renowned pianist Howard McCrary

Staged a “talk-of-the-town” skincare cocktail reception and generated excitement for La Mer’s guests.

Successfully created awareness of the new product amongst the targeted segmentation

Generated publicity and established media buzz on the new product during the “peak” season (September) for “moisturizing products”.
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La Mer
Moisturizing Gel Cream” Re-launch –"Message from the Ocean" Cocktail Party

Distinguished and celebrated personalities attended the party to witness the launch of the 30ml edition of the Moisturizing Gel Cream.

All guests were immersed by an aquatic atmosphere created through special effects and venue staging concepts.

Internationally renowned harpist Katie Adams performed with 3 harpists as the core performance of the night

Created and developed an experiential event for the re-launch of La Mer’s Moisturizing Gel Cream.

SMG provided total event management service for party theme creation, venue set-up, entertainment programme arrangement, guests’ invitation, PR & media relations management and overall event logistic management.
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La Mer 10th Anniversary Celebration Campaign

- SMG created and developed the concept for La Mer 10th Anniversary Celebration Campaign

- Collaboration with world-renowned art and image director Mr. William Chang to create The “Most Beautiful 10” Photo Exhibition as the core attraction of the campaign

- Staging of the 10 th Anniversary Cocktail Party at Four Seasons Hotel

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- Corporate Branding
- PR & Media Relations Management
- Customer Outreach Programming
- Event Management

Projects :
- La Mer The "Cool & Breezy" Cocktail Reception
- La Mer “Moisturizing Gel Cream” Re-launch – "Message from the Ocean" Cocktail Party
- La Mer 10th Anniversary Celebration Campaign

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