SMG Portfolio

Siemens

Winnie Young & Janet Ma’s crossover design of Siemens washing products for charity.

To highlight the theme of Siemens washing products – All-round laundry care, Siemens especially invited two trendy celebrity mums Winnie Young and Janet Ma to design 2 sets of outfit for the new varioPerfect washer and the blueSteam dryer. They share their experiences and expectations as a busy metropolitan housewife on washing and drying clothes.

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-Link up year-round activities to showcase Siemens’ corporate culture and its product offerings.
-Leverage on the consolidated event calendar so as to achieve better media mileage
-Create mass public awareness so as to develop loyal patronage and outreach new customer base.
- Design and develop a series of PR, marketing and promotion activities with a central theme threading through the entire period with strategic tie-in.

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