MegaBox

- To outreach and reinforce a large population of the fashion-conscious market segmentation so as to create consumer loyalty to Mega Box’s fashion tenants.

- To include sales-driven elements to the campaign so as to create excitement and to benefit the tenants.

- To convey to Hong Kong people that Mega Box has a strong fashion offering.

- To position Mega Box as “To-date” Lifestyle Planner and further reinforce Mega Box as the “must-visit” trendy and stylish destination for the target consumers