Audemars Piguet

Audemars Piguet Queen Elizabeth II Cup 2012 Gala Party

Audemars Piguet Queen Elizabeth II Cup 2012 Gala Party was held on 27th April, 2012 at Asia Scoiety.


Royal Oak Offshore 44mm Product Launch Party

Royal Oak Offshore Chronographs were launched at the AP Party held at the Island Shangri-la's Waterside Terrace on 21 July 2011.

The new timepieces in the Royal Oak Offshore collection were demonstrated by top model couple Anthony and Jocelyn whilst celebrity and special guests were being treated to an impressive array of fine food and champagne.


1O1O / Quintessentially / Audemars Piguet

1O1O / Quintessentially / Audemars Piguet - Sparkles of Life Champagne Pairing Party 

The staging of a first-ever pairing of champagne with the finest quality canapes was held at "French Window" at ifc, 9th June 2011. Existing 1O1O Quintessentailly members and their prestigious friends attended the party. The reception was supported by "Time Pieces" on parade by Audemars Piguet - the renowned luxury brand.


1O1O

  1. Managing Director
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1O1O Corporate Launch - 
1O1O Central Grand Opening
The staging of the 1O1O flagship store opening in Central, Hong Kong.

Designed to offer its clientele a unique and luxurious experience, VIP guests enjoyeda night of decadence that was redolent of the golden era of travel. 

Met by a jazz trio on arrival, 1O1O took guests on a Grand Voyage from one lavish experience to the next, where they indulged in various experience zones including,sumptuous hand massages, whisky and cognac appreciation and essential oilblending. 

SMG was commissioned to manage the overall planning & management included:

- Corporate branding 
- Concept development
- Strategic planning 
- Event management
- PR & Media Relations




LA MER

“Moisturizing Gel Cream” Re-launch –"Message from the Ocean" Cocktail Party 
Distinguished and celebrated personalities attended the party to witness the launch of the 30ml edition of the Moisturizing Gel Cream.
All guests were immersed by an aquatic atmosphere created through special effects and venue staging concepts.
Internationally renowned harpist Katie Adams performed with 3 harpists as the core performance of the night
Created and developed an experiential event for the re-launch of La Mer’s Moisturizing Gel Cream.
SMG provided total event management service for party theme creation, venue set-up, entertainment programme arrangement, guests’ invitation, PR & media relations management and overall event logistic management.

  
  1. Managing Director
  2. Managing Director
  3. Managing Director
The "Cool & Breezy" Cocktail Reception  
Glamorous celebrities and socialites with its "Cool and Breezy" theme to witness the launch of La Mer's The Hydrating Infusion
The aquatic atmosphere of the event demonstrated La Mer's special relationship with the ocean as well as the moisturizing benefit of The Hydrating Infusion
World class performance by hiogh-caliber artists including Broadway trained star Linq Yim, son of local film director - Yim Ho; up-and-coming Shanghainese artiste Li Tong; and renowned pianist Howard McCrary
Staged a “talk-of-the-town” skincare cocktail reception and generated excitement for La Mer’s guests.
Successfully created awareness of the new product amongst the targeted segmentation
Generated publicity and established media buzz on the new product during the “peak” season (September) for “moisturizing products”.

  
  1. Managing Director
  2. Managing Director
  3. Managing Director

Clarins

Macau Market Entry  
New Clarins Boutique  at shopping mall “New Yaohan” in Macau was opened on the 26 March 2011.

Overall project management including:
- Event concept creation
- Event creative development
- Liaise with Mandy Lieu, Marie Zhuge (諸葛梓岐) and Alice B. to be main
  guests
- Overall PR nd media relations management
- Event on-site media reception
- Post event evaluation  
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director

Canon

Canon Vogue 4 Sight Extravaganza  
Photography, like fashion, can achieve the status of art through the forms of subject, colour combination and style. Canon EOS 500D “Vogue 4 Sight” exhibition was held to showcase the “Vogue 4 Sight” camera bags and camera straps specially designed by renowned designers Ms. Lu Lu Cheung, Mr. William Tang, Mr. Henry Lau and Mr. Freeman Lau for Canon EOS 500D DSLR camera

Overall project management including:
- Campaign development, packaging and implementation
Guests invitation
- PR management
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Hong Kong Science Parks

Biotech Centre Grand Launch
This assignment is to procure a service provider for providing one-stop service for sourcing and managing of event organizers, project management, venue design and set up, event promotion and all related logistics support and etc. for bazaars/fun fairs themed with educational, environmental and science & technology essence.
The grand opening of the Biotech Centre at Hong Kong Science and Technology Park was officiated with Mr. John C. Tsang, JP, Financial Secretary, HKSAR and Mr. Duncan Pescod, Permanent Secretary for Commerce and Economic Development, HKSAR

  1. Managing Director
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that’s it Undergarment

that's it Debut Lunch Press Reception
that’s it is an exclusive designer intimate wear brand That’s It has landed in Hong Kong. This trendy European brand is renowned for its stylization and high quality fabrics, as well as its hundred years experience.

- SMG Created and developed the concept for the Debut Launch
- Liaised with renowned photographer Mr. Wing Shya (夏永康) to be art
   director of the image shooting that’s it
- Generated publicity and established media buzz on the new
   undergarment brand


  1. Managing Director
  2. Managing Director
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  5. Managing Director

Dragonight International Ltd.

“Puff the Magic Dragon” Reception
Dragonite International Company Limited (stock code: 329) organized a unique press conference and cocktail receptiontitled “Puff the Magic Dragon” to celebrate the Company’s name change from ‘Ruyan Group (Holdings) Limited’ to ‘Dragonite Company Limited’. In addition, Dragonite International announced the patent approval from the United States Patent and trademarks Office for their innovative new invention that will revolutionize our everyday lives: the E-cigarette.
Hong Kong socialites and celebrity guests came in droves to support the cocktail reception, including Mr. Joe Ma (TVB artist), Ms. Vanessa Yeung (supermodel), Mr. William Tang (fashion designer), Ms. Michelle Lo (radio personality) and the rarely seen celebrated society couple like Ms. Bobo Chan and Mr. Philip King, Ms. Joyce Lee (Singer) and husband, Ms. Lily Lee, Mr. Calvin Chan and Ms. Denise Lau, Mr. Stephen Gan, Mr. Kan Mok and Mr. Nathan Chan to name a few.

- Creative concept development
- Event management
- PR & Media Relations Management
- Generated publicity and established media buzz


  1. Managing Director
  2. Managing Director
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  4. Managing Director

Mascotte Holdings Ltd.

"Here Come The Sun" Reception
The board of directors of Mascotte Holdings Limited (stock code: 136, the "Company" or "Mascotte") held the cocktail reception and announced that the Company entered into a strategic cooperation agreement with Hareon Solar Technology Co., Ltd. ("Hareon Solar") and Sun Materials Technology Co., Ltd ("Sun Materials") in relation to the manufacturing and further development of polycrystalline silicon by Sun Materials.

- Creative concept development
- Event management
- PR & media relations management


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