ZEISS Hong Kong

Objective: Increase products awareness & market share

  • Launch advertising campaigns planning and implementation
  • Creative contents development
  • Social media collaborations
  • BTL activities execution
  
  1. ZEISS HK - 細事‧一刻看清
    An Advertising campaign to feature progressive lens as the best X’mas gift for elder people emotionally
  2. ZEISS HK - Refresh
    Produced a “Refresh” time-lapse video to feature the product in a soft & “lifestyle” way
Launch Campaign (2016 Q4) (2017 Q3)
Advertising (Digital + OOH)
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
Digital
OOH
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director
  8. Managing Director
Roadshow
 Set up consumer experiential roadshow at Mercedes Benz (JP partner) showroom. Provided exclusive product trial and eye-health consultation experience for loyal customers (CRM Campaign)  
  1. Managing Director
  2. Managing Director
  3. Managing Director

  20th Century Fox

 Objective: Create hype of movies launching & cement fans loyalty

  • Facebook fan page maintenance
  • Social media content management
  • Creative campaigns for fans engagement
  • Customer enquiries handling
  1. Movie quote
    0
    Movie quote
  2. Funny festive  greeting
    1
    Funny festive greeting
  3. Festive engagement game
    2
    Festive engagement game
  4. Full house announcement
    3
    Full house announcement
  5. Maze game
    4
    Maze game
  6. Fans voting
    5
    Fans voting
  7. Puzzle game
    6
    Puzzle game
  8. Guessing game
    7
    Guessing game
  9. Interactive prank
    8
    Interactive prank
  10. Valentines Day greeting
    9
    Valentines Day greeting

ParknShop

Objective: Brand image enhancement & customer retention
  
  • Branding campaigns idea generation and execution
  • Creative contents development
  • Social media platform management
  • Customer enquiries handling
  
  Viral Videos & Social Media Contents
  夏日中獎開運王
(Summer Lucky Draw)
    全職小孩逛超市
(Branding Campaign)
  Thematic Product Promotion
  Hot Topic
  Video Game
  Charity Campaign

  The Arcade Cyberport

 Objective: Brand building & mall traffic increment

  • Social media platforms management
  • Social contents development
  • Thematic campaigns creation for tenants promotions
  • Customer enquiries handling
  
Tenants Promotions
  1. DINE’N PARK Promotion
    0
    DINE’N PARK Promotion
    Description
  2. DINE’N PARK Promotion
    1
    DINE’N PARK Promotion
    Description
  3. DINE’N PARK Promotion
    2
    DINE’N PARK Promotion
    Description
  4. DINE’N PARK Promotion
    3
    DINE’N PARK Promotion
    Description
  5. Privilege Card Promotion
    4
    Privilege Card Promotion
    Description
  6. Privilege Card Promotion
    5
    Privilege Card Promotion
    Description
  7. Privilege Card Promotion
    6
    Privilege Card Promotion
    Description
  8. Privilege Card Promotion
    7
    Privilege Card Promotion
    Description
Festive Promotion & Interactive Campaign
  1. Mid-Autumn  
Guessing Song Name
    1
    Mid-Autumn Guessing Song Name
    Description
  2. Easter 
Egg Counting
    0
    Easter Egg Counting
    Description
  3. CNY 
“Wuba” Maths Quiz
    2
    CNY “Wuba” Maths Quiz
    Description
  4. X'mas Promotion
    7
    X'mas Promotion
  5. CNY Promotion
    6
    CNY Promotion
  6. Halloween Promotion
    5
    Halloween Promotion
  7. Easter Promotion
    4
    Easter Promotion

  Brooks Brothers

Objective: Build brand preference & boost sales revenue
  • Campaigns idea generation
  • Strategic alliance & collaboration
  • Celebrities/Influencers liaison & coordination
  • Social media marketing consultation
Seasonal Launch Online Campaigns
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 HKBU School Of Business

Objective:   Raise overseas awareness & applications of the programmes

  • Digital media planning
  • Digital Ad contents development
  • Overall campaigns monitoring & optimization

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